by admin | Aug 27, 2014 | Content marketing
A new kind of website, called Incogo, launched last Monday. I really didn’t get Incogo when I first got a call from co-founder and former PwC partner, Karen Crawford, but it’s an idea worth exploring.
by admin | Aug 27, 2014 | Content marketing
L Williams is an “influencer” as well as a freelance writer and editor. That means she reviews and recommends new products and services.
by admin | Aug 27, 2014 | Content marketing
I’m a fan of the online music streaming service Pandora. Not only is their business based on an amazing algorithm that selects
by admin | Aug 20, 2014 | Content marketing
Content marketers are facing a new challenge, marked by the emergence of LinkedIn this month as a fully-fledged content marketing platform.
by admin | Aug 20, 2014 | Content marketing
While the vast majority of organisations seem to be adopting content marketing in some shape or form, there are several particularly challenging questions that continue to confound them.