Can content really be marketing?
Deep in my journalist’s heart is a grave concern about content marketing.
Is it a subterfuge?
If our underlying motivation is to lure our readers into
Deep in my journalist’s heart is a grave concern about content marketing.
Is it a subterfuge?
If our underlying motivation is to lure our readers into
After a decade of writing copy for more than 200 client companies, Jon Wuebben, founder of Content Launch, has encapsulated his writing expertise in a software platform.
I don’t like the term ‘content marketing’ because when it’s used with certain people – and/or without proper context – it can cause confusion or be potentially meaningless.
How can marketers get buy-in from the C-suite, and how can marketing influence sales strategies?
My new website – coming soon – will include a free e-book for new subscribers (and all you devoted existing subscribers will receive one, too, of course).
But why?