by admin | Apr 15, 2014 | Content marketing
Recently I stumbled upon a great blog – 11 things I wish I had known before I started my business – a marvellous read, but what I did not notice until later is the site that the blog is hosted on: Medium.
by admin | Apr 15, 2014 | Content marketing
Media is a tough business. Every day starts from scratch and, in the broadcast media every second of the day has to be filled with content. Consumers are fickle – if they don’t like what they hear or see they’ll flip channels and once gone, there is no guarantee they’ll come back.
by admin | Apr 15, 2014 | Content marketing
There’s a debate raging in the world of marketing. How many times must a consumer be exposed to an advertisement before it changes his behaviour?
by admin | Apr 14, 2014 | Content marketing
Imagine a supermarket where you are as much a producer and seller as a consumer. Soon, that future will be a reality for shoppers at the Europe-wide Italian supermarket chain Coop.
by admin | Apr 9, 2014 | Content marketing
When iTunes launched Radio a few months ago, it was a heart-stopping moment for Tim Westergren, the founder and chief strategy officer of digital radio company, Pandora.com.