Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook
15.10.14

100 questions to ask yourself when creating a buyer persona

by
 
Tweet about this on TwitterShare on LinkedInShare on Google+Share on Facebook

Imagine that you’ve been invited to the birthday party of a distant cousin you haven’t seen in over a decade. You know her age, gender and what she does for a living, but not much more than that.

With this information, how will you go about buying the perfect birthday present for her? Aaron Agius investigates.

 

You might also like

Are you too obsessed with measuring your content marketing?

The measurement tail is wagging the marketing dog - and it’s turning your content marketing into a dog. Unfortunately, few marketers have the insight needed Read more

The hidden hand behind my writing

Behind everything I write is a hidden hand – that of my editor, Jaclyn McRae. Everything I write, I send to Jac before I unleash it on the world. Why? Read more